Reactivation: win back old clients and leads

What is Reactivation?

Admin → Reactivation lists the clients you are at risk of losing: outstanding lesson credit, leads who never booked and clients who dropped off. For each person you have Golfly draft a message, adjust it and send it via WhatsApp or email. Golfly never sends anything unless you press the button.

Reactivation is not switched on by default. If you do not see it in your menu, it is not yet enabled for your account.

Who is on the list?

The list is recalculated from your own data on every visit, from warm to cold:

1. Outstanding lesson credit: clients with paid, unused lessons, including those whose package expired in the last 90 days. This is your warmest group.
2. Cancelled, never booked: a lesson was once scheduled and did not go ahead, and then it went quiet.
3. Swing Check without a lesson: they sent in a swing video but never booked.
4. Leads, never booked: they are in your client list but never booked.
5. Inactive (60+ days): they used to train with you, but their last lesson was more than 60 days ago.

Not on the list: anyone with a future lesson booked, anyone who booked in the last 30 days, anyone who received a message from you in the last 30 days, anyone marked Stop contacting, or anyone with neither an email address nor a phone number. If there is nobody, it says "Nobody to contact. As it should be."

How to work through the list

On the left is the list per group, with how many are still to do in each group. On the right is the work area.

1. Click a name on the left. On the right you see who it is and why they are on the list, for example "8 lessons credit · Package name" and "Expires 10 Aug 2026".
2. Click Write message. Golfly has an AI model write a short message (three to five sentences, starting with your name, ending with "Best, your name") with a booking link in it. Edit the text as you like; it stays your message. The model does not invent prices or promises.
3. Send it. With WhatsApp, your own WhatsApp opens with the message ready; you press send. With Send email, Golfly sends the email straight away from your sender address, with a fixed subject line per group (for example "Je hebt nog lessen tegoed" or "Hoe gaat het met je golf?"; the subject lines are in Dutch) and an unsubscribe link at the bottom. With Copy you put the text on your clipboard.
4. The name gets a tick and you see "Sent on date and time". Click Next for the next client who has not had a message yet, or pick one on the left yourself.

Marked by mistake? Click undo next to the sent message; it then no longer counts. An email that has already been sent is not recalled by this.

Watch the yellow warnings in the work area:

• "Package has expired": the message promises that you will restore the credit. Only send it if you really will, and extend the package in your admin afterwards.
• "No email address known, only WhatsApp is possible."
• With three or more cancelled bookings: first check the client card for unfinished payments.

Does someone not want messages?

Click Stop contacting. The client disappears from the reactivation list. On the client card there is a bell for this, "Do not contact for reactivation"; you can switch it off there again. If a client clicks "Unsubscribe" in a reactivation email, this happens automatically. Such a client still receives booking confirmations, payment information and a personal message that you send from the client card (see Managing your clients).

What do the figures at the top mean?

• Messages sent: all reactivation messages, with below them the number from the last 30 days.
• Clients won back: clients who booked a lesson or bought a package within 30 days of your message. "Via link" means they booked through the link in one of your messages.
• Revenue won back: the revenue from those bookings and packages, excluding cancelled or refunded bookings.

Below that is the same count per group.

Frequently asked questions

I see "Could not create the draft"

Writing the message via AI did not work. Try again or write the message yourself in the text box.

I see "This client has unsubscribed from messages."

The client clicked the unsubscribe link after the draft was made. Then send nothing.

Does a client receive several messages automatically?

No. There is no automatic sequence. You send each message yourself, and anyone who received a message in the last 30 days does not reappear on the list.

Related

• Managing your clients
• What Golfly delivered for you
• Free Swing Check